ASID at ICFF: CEU Approved Sessions for Design Professionals

The American Society of Interior Designers (ASID) returns to ICFF with an expanded educational program for industry professionals and a new student day program.

Check back soon for more details on ASID at ICFF NYC 2017.


The ICFF education partner, the American Society of Interior Designers (ASID), will again offer CEU-approved programming for all design professionals. Positioned on the show’s third floor (booth 3888), ASID at ICFF will bring together thought leaders and industry experts to present insightful content. The tracks will include six sessions for designers on Saturday, May 14, and Sunday, May 15, with student programming on Monday, May 16.

ELEVATE, the education forum presented by ASID, brings accredited continuing education sessions to ICFF. Six sessions will provide designers and architects a total of 0.6 CEU (pending IDCEC and AIA approval) with inspiration and knowledge to put into practice. Topics range from business practices to the impact of design on the human experience. Attendees may purchase a single ticket per CEU session or a discounted day pass in order to take advantage of all that the ELEVATE experience offers.

ACTIVATE, the student experience presented by ASID, helps students initiate their interior design career via exclusive opportunities to navigate a conference and engage with a professional network. During the ASID Student Roadmap, students will learn how best to engage with the profession and industry at trade shows from a curated tour of ASID National Industry Partner booths guided by professional designers. At the ASID Career Exchange, students and recent graduates have the opportunity to build their network and receive one-on-one feedback on their resume and portfolio from industry professionals.

2016 ASID Schedule

Saturday, May 14, 11:30 a.m.–12:30 p.m.

Your Firm and Your Legal Contracts: The Top 10 Things You Need To Know


  • Alan Siegel, Partner, Levy Sonet & Siegel, LLPMerging Design Legend and Rising Star


Hear from an expert in interior design contract law, and prioritize what is really important to your firm and your contract agreements. In just one hour you will gain critical insight from Alan Siegel’s more than 40-year career working with the top designers in the industry. This course is relevant whether you are starting your own firm or are an established designer who needs to refresh your contract operations.

Saturday, May 14, 1:00 – 2:00 p.m.

Merging Design Legend and Rising Star


  • Jamie Drake, FASID, Co-Founder, Drake/AndersonCaleb Anderson, Allied ASID, Co-Founder, Drake/Anderson


The decision to merge design firms is filled with questions. How do you know the right time to merge with another firm? How do you find the right partner? How should the new firm be structured? Design legend Jamie Drake, FASID, and rising star Caleb Anderson, Allied ASID, will discuss the process of merging their successful design practices to grow their businesses by leveraging their individual talents.

Saturday, May 15, 4:00 – 5:00 p.m.

Building Community: 145 West Street at Greenpoint


  • Gary Davis, Director of Development, Mack Real Estate Group
  • Jodi Stasse, Senior Managing Director, New Developments, Citi Habitats
  • Krista Ninivaggi, Allied ASID, Founder, K&CO


Moderator: Wendy Goodman, Design Editor, New York Magazine

The team behind 145 West Street, one of the first buildings to open in the Greenpoint development, will discuss the process of designing a community in Brooklyn that intends to be honest in the way people live. All aspects of the experience of the project were evaluated, from the neighborhood to amenities to individual units. In this moderated presentation, panelists including the owner, marketer, and designer will discuss how the project integrates a passion to do what is right for the neighborhood with business decisions.

Sunday, May 15, 11:30 a.m. – 12:30 p.m.

Transforming Lives: The Impact of Design


  • Randy Fiser, CEO, American Society of Interior Designers


As we spend 93 percent of our time indoors, our physical surroundings have a significant impact on our behaviors, decisions, and overall health and wellness. With rapid changes in the way we work today and the individual, organizational, and environmental consequences that follow, such as health, wellness, productivity, engagement, retention, and even climate change, we should be conscious of the impact we are creating and how to design and respond to it. Learn how the best design solutions come from a holistic approach that draws on expertise across disciplines. Design has the power to transform lives and this incredible impact should be for health, sustainability, and resiliency.

Sunday, May 15, 1:00 – 2:00 p.m.

Eco-Conscious Luxury Travel: 1 Hotel South Beach


  • Will Meyer, Principal, and Gray Davis, Principal, Meyer Davis Studio


With its flagship in Miami Beach, the 1 Hotel South Beach launched a new, luxury hotel brand that makes its name synonymous with eco-consciousness. Through the design process, the design team at Meyer Davis Studio integrated sustainability into all aspects of the project in pursuit of LEED Silver certification. In this moderated discussion, learn how luxury and sustainability were brought together for a hotel brand that wants to impact the industry by reinventing the standard for socially responsible hospitality.

Sunday, May 15, 4:00 – 5:00 p.m.

Designing for the Urban Family: 21 West End


  • Elizabeth Von Lehe, Manager Strategy and Brand Architecture, ICRAVEACTIVATE: PROGRAM INFORMATION


The tight spaces and rushed pace of New York City is great for young singles, but often pushes families to the suburbs as they seek convenience and a lifestyle that fosters wellness and community. From its initial concept through its finishing touches, 21 West End is designed to bring the benefits of the suburban lifestyle back into the heart of Manhattan. From the design of the building’s many shared spaces and venues to the digital interface that allows families convenient amenities access, Elizabeth Von Lehe from ICRAVE will discuss the multidisciplinary design process of the 21 West End tower. Learn how ICRAVE took a holistic approach and developed a project across all touchpoints including design, strategy, and programming to create a healthy new way for young families to live in NYC.Monday, May 16, 11:30 a.m. – 1:00 p.m.

Monday, May 16, 11:30 a.m. – 1:00 p.m.

ASID Student Roadmap

Exclusive for ASID student members, experience a curated tour of ICFF with professional designers who will teach students how to navigate the trade show and engage with exhibitors. Students will meet with tour leaders who will guide groups to meetings at ASID National Industry Partner booths. Space is limited.

Monday, May 16, 3:00 – 4:30 p.m.

ASID Career Exchange

Explore your next career step at the ASID Career Exchange  Students and recent graduates will connect with design professionals and industry representatives for one-on-one networking opportunities. Within 90 minutes, students and recent graduates will engage in multiple ten-minute conversations with reviewers to learn about the interior design profession or to receive a resume/portfolio critique.

Additionally, ASID will provide a guided show floor experience for students, led by established designers, allowing those new to the profession to learn best practices on navigating trade shows and working with manufacturers.